ITV, one of the U.K.’s leading broadcasters, has selected Yospace, a global provider of Dynamic Ad Insertion (DAI), to launch a pioneering ad measurement and delivery solution across its channels on ...

ITV has broadcast its first advert created using generative artificial intelligence (GenAI), with a second due to air tonight. On Friday, UTV viewers in Northern Ireland saw an advert for Newry-based ...

Yospace has provided a dynamic ad insertion solution combined with Client-Guided Ad Measurement (CGAM) for ITV ...