The mobile advertising technology sector is undergoing rapid evolution as the digital economy matures and user privacy rules reshape targeting dynamics. Two notable players in the space — Digital ...

For many years, ecommerce companies prioritized advertising on the web because it provided significant control over ad targeting, and it was relatively easy to place ads alongside content likely to ...

As ad networks go interstitial's and banners have always been the staple for displaying creative content. Then about two years ago other methods started to surface such as push alerts, dialogue alerts ...

AppLovin's AI-driven AXON platform delivers superior ad targeting and monetization, creating a sustainable competitive advantage in mobile advertising, especially gaming. The company’s transition to a ...

Brands like Visa and Gatorade have begun advertising across Marriott's many screens. Its booking app? Ads. Your hotel room TV? Ads. The Wi-Fi login page? More ads. Marriott is turning its mobile app, ...

Retail media is experiencing a major shift as brands increasingly recognize the value of reaching consumers at critica ...

AppLovin's advertising revenue rose 71% YoY to $1.16 billion, while advertising adjusted EBITDA surged 92% to $943 million. Axon's AI engine improved ad net revenue per install by 49%, despite minimal ...

Snap announced a suite of new products and optimizations for app advertisers called the App Power Pack, according to a company blog post. The offering includes new ad formats, bid strategies, ...

Today, one of the most effective ways to monetize your apps is advertising, which market is evolving every year. The right promotion of your mobile app will help you increase the number of downloads ...