The Pakistan Influencer Awards has been officially announced as a dedicated recognition platform created to celebrate digital ...

Creator-First Platform Offers an Authentic Alternative to Digital Advertising in the Growing Creator Economy LOS ...

Sunil D'Souza has been serving as the Managing Director & Chief Executive Officer of Tata Consumer Products since April 2020.

The SAG-AFTRA National Board voted to create an influencer and digital creator committee, taking another step to bring influencers into the world of TV and movie stars. The move is an acknowledgement ...

The way consumers shop today looks nothing like it did a decade ago. Gone are the days when a flashy TV commercial or a celebrity endorsement could drive meaningful sales. Now, purchasing decisions ...

Influencer marketing has transformed over the past decade. What began as simple product endorsements has become a refined strategy rooted in authenticity and storytelling. At the center of this ...

Social media influencers are people who have used their skills, knowledge, and personality to gain a following online. They consistently create engaging content that fits their niche, whether it’s ...

A social media influencer revealed that he had fallen for a digital scam that held him “hostage” for almost 40 hours, in the latest illustration of rampant cyber crime in India. In an Instagram video ...

Cyprus has long been a safe haven for international businesses, benefitting from one of Europe’s lowest corporate tax rates ...