Add Yahoo as a preferred source to see more of our stories on Google. Inov-8 has a new CEO. The UK-based outdoor performance brand announced Mike Snell as its next CEO. Inov-8 confirmed Snell will ...

True to its name, British running footwear company Inov-8 has never shied away from new materials or features. For a few years now, it's been focusing in on graphene for its trail running shoes. Now ...

I'm a keen hobbyist runner living in the countryside with a particular running shoe in mind; a trail-first shoe that can also fly on the roads, lightweight as possible yet grippy to handle technical ...

This is an all-new shoe from Inov-8 and the novelty is found in the G-Fly midsole foam, enhanced with Graphene — the world’s strongest and thinnest material, 200 times stronger than steel. Graphene is ...

Last week, the UK-based running shoe company Inov-8 unveiled the world’s first graphene-infused shoe line, dubbed the G-Series. The brand worked directly with scientists at the University of ...