Interactive texts have been around since the ’70s (or earlier, depending on how you’re defining them), but the recent push of handheld electronic reading devices has exploded the potential for ...

A new large-scale study shows that interactive, tailored text messages can improve medication adherence by 14 percent. "The program results far exceed our expectations with 44 percent refill rate in ...

Bret Victor thinks that text itself should be as interactive as graphics or apps. And he's built an open-source Javascript library to help the idea catch on.