The popularity and prevalence of the K-beauty industry and skin care products has been mainstream in the US for years, and the buzz around Korean beauty isn’t getting any quieter. Whether it’s a viral ...

In this op-ed, Korean-American writer Rosa Jisoo Pyo explores how the popularity of K-beauty has reinforced harsh beauty standards and how many Korean women are striving to change that. When I went to ...

With Korean-born plastic surgeon Dr. Eunice Park at the helm, AIREM is introducing the latest Korean innovations to the United States. Here’s what to look out for. ByAnna Haines, Former Contributor.

Propelled by interest in all things South Korea, Amorepacific, the cosmetics giant, is expanding its reach into the United States. But so are many of its competitors. Korean brands are reaching a ...