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Lego Unveils Smart Play

LEGO Says Smart Brick Is 'Here to Stay,' and Responds to 'Questions and Concerns' Around Abandoning Non-Digital Play

A day on from the official reveal of LEGO Smart Brick, the company has responded to concerns that its big announcement poses a risk to its core basis in physical play.

ExtremeTech · 16h

Lego Introduces a 'Smart Brick' That Reacts to Play in Real Time

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Lego Unveils Smart Play: Bricks That Respond To Kids Playing With Them

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Lego Smart Play hands-on: Using technology to get kids to play together

Lego’s new Smart Play system, announced at CES earlier this week, is an embrace of digital technology the likes of which we haven’t seen from the company before.

CNET · 1d

Lego Smart Bricks Light Up With Jedi Magic In Coming Star Wars Set – and I'm Obsessed

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Lego brings the brick to life

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Lego Unveils Interactive Smart Brick

The focus is on the so-called Smart Brick, a special Lego brick equipped with sensors and electronics.

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I tried Lego’s new Smart Brick Star Wars sets, and they’ve impressed a lifelong fan

The News International · 1d

Lego Smart Brick: Everything you need to know

Observer

LEGO’s ‘Smart Brick’ Gives Its Plastic Bricks the Power to See, Hear and Feel

Debuting at CES, LEGO’s Smart Brick blends physical toys with subtle tech to create a more responsive play world.

1don MSN

Iconic children's toy brand goes high-tech to bring creations 'to life' without screens

LEGO introduces revolutionary screen-free SMART Play technology at CES 2026, bringing interactive sounds and lights to physical builds.

2don MSN

Lego's next big thing powers a new generation of Star Wars Lego sets

Consumer Electronics Show, the Lego Group gave us a potential answer. The company announced Lego Smart Play, which adds smart technology to your Lego builds, thanks to a new smart brick. It's not just a lone brick,

Tech Digest

Lego unveils smart bricks at CES2026, Hyundai to use human-like robots in factories

LEGO has taken its bricks to a new generation of play with the launch of smart bricks, which contain code to light up

autoevolution

How LEGO Fortnite Brick Life Could Be Training the Next Generation of GTA VI Players

Over eleven years have passed since Grand Theft Auto V changed the entertainment industry forever on September 17, 2013. GTA VI is supposed to come out in the fall of 2025, and that's if it doesn't suffer delays. Famous industry insider Jason Schreier ...