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Lego Introduces Smart Play

LEGO Reinvents the Brick With Built-In Tech Starting With Star Wars

LEGO has revealed a new interactive system called LEGO SMART Play, which adds built-in electronics to physical LEGO sets to make them react with sounds, lights, and movement. The system was shown this week at CES 2026 and represents one of LEGO’s biggest changes to traditional play in decades.

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LEGO Introduces Smart Play, Starting With Interactive ‘Star Wars’ Sets

The New Lego Smart Play System: A Brick That Plays Back

The LEGO Group Celebrates Lunar New Year with New Sets

The LEGO Group celebrates Lunar New Year 2026 by adding three new sets to its LEGO Spring Festival collection.

LEGO’s SMART Brick could be the biggest shake-up in brick-building in decades

LEGO has just unveiled LEGO SMART Play, a bold new platform that brings brick-built creations to life, and does it without ...

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