LEGO announced the launch of five new SMART Play sets from the Star Wars collection, pre-orders already open, stores to get ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and preorders start in January.

When a small square ‘Smart Brick’ is combined with LEGO blocks assembled in the shape of a car, the sound of a starting ...

Lego is launching a first-of-its-kind “smart brick”, which the Danish toy maker has described as its “biggest innovation” in decades. The new brick looks and clicks into place like a regular one but ...

Lego seems to be moving on from traditional toys to smart versions of its building blocks, as announced at CES 2026. Here's ...