LEGO's new SMART Play System blends embedded electronics, sensors, and wireless tech into the familiar classic bricks, ...

Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits ...

Last week at CES, Lego introduced its new Smart Play system, with a tech-packed Smart Brick that can recognize and interact ...

At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a single LEGO stud along with sensors, LED lights, a miniature speaker, and ...

For example, the most attention-grabbing thing you can do with Lego’s flagship set is have a lightsaber battle. Two Smart ...

LEGO has just opened pre-orders for its brand-new Smart Play sets, marking a major evolution in how LEGO builds interact with ...

Lego's Smart Play platform centers around a uniquely engineered Smart Brick, which is the same size as a standard 2x4 Lego piece but packed with advanced technology. This brick can connect to Smart ...

A yellow LEGO duck had another LEGO block with a black body and transparent material attached to it. After shaking the duck 2-3 times, a yellow light—matching the duck’s color—turned on in the ...

The new Smart Brick is a new hope for Lego and one that could have huge possibilities ...

The Smart Brick adds sound-driven, screen-free interactivity, allowing Lego builds to react to movement, proximity and play.