At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a single LEGO stud along with sensors, LED lights, a miniature speaker, and ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and preorders start in January.

LEGO Smart Play platform involves patented sensor- and tech-packed 2 x 4 brick that brings interactive lights and sounds to life.

LEGO's new SMART Play System blends embedded electronics, sensors, and wireless tech into the familiar classic bricks, ...

LEGO has just opened pre-orders for its brand-new Smart Play sets, marking a major evolution in how LEGO builds interact with ...

Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building blocks are set to get way more interesting with the inventive toy company's ...

It has been quite some time since we have seen new starter sets for LEGO's Super Mario Bros. Collection. Fans can now dive into a truly unique LEGO experience as a new Mario Interactive Super Mario ...

Lego has unveiled new high-tech “smart bricks” it says will bring its classic toys to life with lights, sound and interactive movement. But one expert on early learning says the innovation may lessen ...

Rev up your engines as LEGO and Nintendo have teamed up once again to bring the high-speed thrills of Mario Kart to brick form. A new LEGO Super Mario: Mario Kart set is launching in August 2025, ...

LAS VEGAS -- The Force is strong in Las Vegas! This week at Sphere, Sphere Studios, in collaboration with LEGO, Disney and Lucasfilm, debuted a first-of-its-kind LEGO "Star Wars"-themed live ...

“Awesome Black Creativity,” a celebration of Black figures in Lego Bricks, is on display through March in the Good Show! Gallery at DuPage Children's Museum, 301 N. Washington St. in Naperville. This ...

The new brick will make play more interactive for Kentucky kids and families. Sets will release in March, and preorders start in January.