Lego seems to be moving on from traditional toys to smart versions of its building blocks, as announced at CES 2026. Here's ...

New sensor-packed Smart Bricks introduced at CES add color, sound, and interactivity to classic Lego builds, debuting with Star Wars sets this spring.

Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits ...

A gold trophy with a Smart tag was the target to get closest to, and each player would shake a duck to activate it, and then ...

It’s encouraging to see Lego use technology to innovate on its standard bricks, but it should also make use of the opportunity to teach children robotics, says Parmy Olson for Bloomberg Opinion.

Lego has unveiled new high-tech “smart bricks” it says will bring its classic toys to life with lights, sound and interactive movement. But one expert on early learning says the innovation may lessen ...

LEGO enthusiasts can score a complimentary builder’s set perfect for holiday gifting through a limited-time promotional offer running until October 20. The toy company is providing a free Northern ...

A coastline vacation spot comes alive as LEGO unveils the newest LEGO Ideas sets with the Motorized Lighthouse. Coming in at 2,065 pieces, this lighthouse tower is more than your average LEGO set as ...