The LEGO Group says it will introduce a new “SMART Play" system in 2026 designed to make brick-built creations respond to how children move, hold and imagine with their toys.

LEGO's new SMART Play System blends embedded electronics, sensors, and wireless tech into the familiar classic bricks, ...

Lego explains why its Smart Bricks use custom wireless charging, enabling uninterrupted play without removing bricks from ...

Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits ...

After eight years in development, Lego Smart Play promises to revolutionise play for a new generation. One of its creators ...

LEGO has just opened pre-orders for its brand-new Smart Play sets, marking a major evolution in how LEGO builds interact with ...

It took the analog toy company years to develop its new Smart Play system, which centers on digitally minded bricks that can play sounds, light up, and interact with each other. While the Lego Group ...

At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a single LEGO stud along with sensors, LED lights, a miniature speaker, and ...

The LEGO Group has officially unveiled the first sets in its new SMART Play line, introducing a new system that adds an extra dimension to building and play with bricks, tags, and minifigures that ...

According to critics, electronic Lego bricks could undermine children's fantasies. While Lego doesn't want to go fully digital, Smart Play is the future.

The Smart Brick, shown publicly for the first time at CES 2026, is built around a custom ASIC smaller than a single Lego stud. It includes ...

A yellow LEGO duck had another LEGO block with a black body and transparent material attached to it. After shaking the duck 2-3 times, a yellow light—matching the duck’s color—turned on in the ...