Well, that’s exactly what Brick My World offers. This innovative app is here to make custom Lego creation fun and accessible for everyone, whether you’re a seasoned builder or just getting started. By ...

Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...

Does it undermine what was so great about Lego: that sense of potential in a simple studded brick snapping so satisfyingly ...

Consumer Electronics Show, the Lego Group gave us a potential answer. The company announced Lego Smart Play, which adds smart ...

Lego has announced a new high-tech innovation that will change the way you interact and play with the classic building sets.

The Smart Brick has a 4.1mm ASIC chip inside of it that Lego says is smaller than a standard Lego stud. It runs something ...

Lego is aiming to add a new dimension of fun with its interactive Smart Play system.