Add Yahoo as a preferred source to see more of our stories on Google. Lay's potato chips are getting a new look–and some varieties are getting new recipes to match. The iconic PepsiCo Foods snack ...

Add Yahoo as a preferred source to see more of our stories on Google. According to Lay's, 42% of Lay’s customers reportedly had no idea their chips were made from actual potatoes. ©Image Credit: Lay's ...

Lay’s, the 100-year-old potato chip brand well known for its thin, crispy product and bright yellow packaging, is undergoing a rebrand. But this is no marketing stunt. The company simply wants to ...

The world's top potato chip brand is removing artificial additives as it undergoes its largest redesign in nearly 100 years. Lay's will remove artificial flavors and colors from all of its core US ...

Lay’s potato chips are receiving a big rebrand that makes it clear that the popular snack food is made from potatoes. That might seem silly, until you realize that according to the chip maker, nearly ...

PepsiCo’s Lay’s has become the latest in a series of household names that are redesigning their brand with a more modern edge. PepsiCo announced the “largest brand redesign in Lay’s nearly 100-year ...

Lay’s “enters a new era” with a brand and packaging refresh designed to reach snackers worldwide that spotlights quality, ingredient origin and agricultural partnerships. The refresh is driven by ...

You'd think after nearly a century that people would know what's inside that iconic yellow bag. Turns out, a staggering number of consumers had no clue their favorite snack started as an actual ...

Lay’s is making one thing clear with what it’s calling the biggest rebrand in its 100-year history: Potato chips come from potatoes. While that fact may seem obvious, the PepsiCo-owned brand found ...

Your favorite potato chip may look a little different the next time you reach for it at the grocery store. Lay's announced on Oct. 9 it has redesigned its chip bags and its recipes in what the PepsiCo ...