For decades, the Exide battery melting plant emitted lead, arsenic and other pollutants into the air and soil in and around Vernon, a Southeast Los Angeles neighborhood. The plant was mostly ...

Nearly three quarters of respondents in a new report from Integrate and Demand Metric reported their lead data is inaccurate, outdated, or non-compliant that impacts their pipeline. The report found ...

Lead generation companies are businesses that help identify, sort and contact high-quality leads on your behalf. These leads will match your ideal customer profile, and with the help of a tailored ...

Lead tracking describes the process of identifying the sources of prospects, placing them in the context of the sales funnel, and taking the appropriate steps to complete the sale. Lead tracking can ...

Are you lacking backend conversion data to improve results? Here's how to optimize lead quality in Google Ads while you build for it. Integrating backend data into digital marketing initiatives is a ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

While your company’s marketing team focuses on generating more sales leads, it’s up to the sales team to close the deal. It sounds like a straightforward process where both departments play to their ...

In today's world, data is an essential resource for businesses of all sizes. Collecting, analyzing and using data to make informed decisions is critical to success in many industries. However, with ...