To explore into this continuing evolution, I spoke to experts in design, branding and marketing across the creative ...

Netflix unveiled a new app logo this week: a simple “N,” made with a red band that folds over itself like a strip of celluloid film, or maybe a red carpet. However you interpret the new lettermark, it ...

The oldest registered trademark in the United States dates back to 1870, when it was filed by paint manufacturer Averill. Against the backdrop of Chicago, an eagle is depicted holding a paintbrush in ...

Every great sports franchise has a look, something that allows the club to transcend player changes and the on-going coaching carousel to keep fans connected generation after generation. Success ...

Skateboard graphics have been written about endlessly for the past ten years, but the skateboard logo is often overlooked. So, it's ironic that in 2011, the skateboard logo has become the skateboard ...