Points aren’t cash. Dunkin’ added a one-year expiration rule, costing a loyal customer $260 — proof rewards can disappear when terms change. “Free” ...

T-Mobile built its brand on being the "uncarrier," the company that did what rivals would not. Now, as more subscribers quietly slip away, the company is leaning on a very different playbook, ...

It is easier to lose loyalty than many people think. If you make an error your client may no longer be a fan. If there is a change in personnel, the personal ...

We may earn a commission when you click links to retailers and purchase goods. More info. After informing so many loyal customers last week that they would be losing their loyalty discounts, Verizon ...

When it comes to modern marketing, I have found that having a distinctive face and voice for your brand is a must. On one hand, this could very well be the CEO or any other high-level executive. On a ...

In 2026, more brands will adopt a holistic incentives marketing approach, uniting loyalty program management and personalized ...

B.D. Dalton II, Lazy Overachiever, deal-maker, author and podcast host of Grow Sell and Retire, Director at Rockfine Group. Let's talk about David. He's been shopping at the same grocery store for 12 ...

The memories of experiences are more important to future customer loyalty behaviors than what actually happened in the experience. This is the harsh reality of customer experience and a pivotal aspect ...

Why the most overlooked part of the customer journey determines whether people stay, leave or talk about you.

Data – don’t just collect it, use it! Don’t be under any illusions about why you should have a loyalty programme. Loyalty is not and never should be about simply keeping up with competitors, or about ...