Design is a competitive advantage when it comes to building loyalty. Every time a person interacts with a digital interface or service, they’re experiencing design, whether they realize it or not — ...

Many brands in desperate need of traffic are turning to their loyalty programs. Can they do enough to move the needle?

With more competition than ever, today’s consumer seeks convenience, utility, and value from the brands they frequent. And in a shifting economy, a loyalty program can often make the difference for a ...

A points program that exists primarily to discount purchases is not a loyalty program. It is a slow-motion surrender of ...

In the retail ecosystem, securing and cultivating customer loyalty is not just a strategy; it's a vital lifeblood for sustained growth. With the cost of acquiring new customers outstripping the ...

As businesses continue to foster stronger connections with their customers, 2025 will see key changes in how loyalty programs are designed and executed. The focus is increasingly on personalisation, ...

Loyalty programs offer retailers an effective tool to foster lasting relationships with their customers. Customers see them as a positive way to connect with their favorite brands. But not all loyalty ...

Ninety percent of leisure and hospitality companies (and more than 60% of all companies) offer some type of loyalty program — and yet, it’s not at all clear that these programs actually work. One ...

We are at a watershed moment in retail, consumer goods, manufacturing, travel and hospitality, and any business that thrives on customer loyalty. During the pandemic, consumers all around the world ...

High-performing customer loyalty programs, while complicated to operate, have proven to be well worth the effort. Several successful airline loyalty programs have a higher valuation than the ...