Both AS Beauty-owned make-up brands announced the news via social media, citing market challenges such as tariffs to be the ...

It acquired the brands in 2021 and 2022, respectively, aiming to reinvigorate the businesses.

AS Beauty is shutting down make-up brands Mally Beauty and CoverFX, citing mounting pressure from market shifts and rising industry costs.

AS Beauty has closed two of its brands, CoverFX and Mally Beauty, amid growing market challenges. Both brands announced the ...

The icon who brought drag mainstream is now giving us a bit of the magic to bring home. Twenty-five years after he launched the philanthropic Viva Glam collection with MAC, RuPaul is once again ...

Celebrity makeup artist Mally Roncal's love affair with all things ‘gorgois' started as a young girl in upstate New York, experimenting with makeup on her mother. Inspired by her mom's incredible ...