One of the most frustrating things when you’re running a business is not getting the conversions you want. Now, it's easy to blame design, authenticity or even load time. And while all these could ...

When members of an audience can remember what they heard, saw or read later, it creates top-of-mind awareness of what was shared with them and its overriding message. If you were a graphic artist, for ...

Haley Slade was against ChatGPT at first. The founder and CEO of Slade Copy House, a copywriting agency, believed the artificial-intelligence tool couldn't replace a human copywriter. That may still ...

The following excerpt is from Robert W. Bly’s The Content Marketing Handbook. Buy it now from Amazon | Barnes & Noble or click here to buy it directly from us and SAVE 60% on this book when you use ...

In direct marketing campaigns - the kind designed to provoke a response of some kind - creative often takes a back seat to other factors. In the 60-20-20 rule (or any ...

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Regie.ai, a startup using OpenAI’s GPT-3 text-generating system to create sales and marketing content for brands, today announced that it raised $10 million in Series A funding led by Scale Venture ...

Opinions expressed by Entrepreneur contributors are their own. One of the most frustrating things when you’re running a business is not getting the conversions you want. Now, it’s easy to blame design ...