Apple cuts Vision Pro production and marketing after weak sales

High prices, limited apps and comfort issues expose difficulty of turning futuristic hardware into a mass-market product ...
Hosted on MSN

Apple cuts Vision Pro production and guts advertising budget in pull back

Apple has cut Vision Pro production and gutted its advertising budget, pulling back hard from what was supposed to be its next big thing. The $3,499 headset was hyped as a “spatial computing” leap, ...
Seeking Alpha

Apple scales back Vision Pro production, marketing amid weak demand - report

Apple (AAPL) has scaled back production and marketing of its Vision Pro headset amid muted consumer demand, the Financial Times reported, citing two market intelligence firms. According to ...
Creative Bloq on MSN

Apple's Vision Pro crisis goes from bad to worse

The company's headset upset continues.
Forbes

Apple’s M5 Vision Pro Fixes The Biggest Problem Of The First Gen Model, And That’s A Big Win

Back in June of 2023, I was among one of the first 100 or so non-Apple employees to try the Vision Pro, the much-hyped mixed reality headset by the tech giant. Despite having tried my fair share of AR ...