A practical guide to the ideal enterprise MarTech stack, covering key layers, must have tools, and CMO principles to simplify ...

As we move into 2026, here’s what marketing leaders should expect—and how to prepare for a fundamentally new era of work.

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Brad Rosenfeld As the ...

Marketing and martech, like all industries, is feeling a wave of disruptive digital innovation. At the core of this disruption—being driven by startups and incumbent players such as Amazon and ...

Barbara Puszkiewicz-Cimino is a digital marketing and MarTech strategist with a passion for leveraging technology to drive business growth. I see this again and again. Marketing teams buy tools like ...

In today’s competitive landscape, organizations are continuously seeking strategies that maximize long-term value while containing costs. New marketing leaders — particularly CMOs — face the challenge ...

According to research, the average enterprise leverages 91 martech tools. Is that far too much, or is that just the reality of marketing in 2019 and beyond? When the first Martech supergraphic was ...

Marketers need martech tools to produce their emails, content campaigns and web and digital experiences. They spend a lot of money to do so, too. Martech tool spending in the United States is forecast ...

Today’s martech stacks are both multi-tool and multi-channel. Marketers across every industry have a diverse set of technologies and strategies at their disposal. That’s a good thing, of course. It ...

Execution that actually ships still happens manually. That gap between intent and outcome is why AI in martech keeps adding work. The post Your AI is not helping if it makes me do the work appeared ...

Mirum India and VML, part of the WPP Group, have launched the fourth edition of their report on the martech and commerce tech landscape in India. Building on insights from previous editions, the ...

In an industry long defined by relentless expansion, the State of Martech 2025 report reveals a stark reversal: 1,211 marketing technology products disappeared from the global landscape in the past ...