If Richard Plepler was God. Max began to roll out “Channels” in the U.S. on Wednesday. The new in-app feature allows subscribers to “stream a live feed of HBO programming directly from the Max app ...

ENGLEWOOD, Colo.—Sling TV has inked an agreement with Warner Bros. Discovery that will allow the Dish Network-owned virtual pay TV provider to offer Max to its customers as an add-on or in a ...

Unlike traditional channels or the options on a service like Pluto TV, the channels on HBO Max are a mix of a 24/7 stream and an on-demand option. When you click on a channel to watch, it will start ...

Warner Bros. Discovery is bringing always-on channels to Max in a new test. Those included in the test will see always-on channels that mirror content from live HBO channels. This test will set the ...

Google’s latest update to Performance Max (PMax) campaigns—featuring Channel Reporting, Asset Reporting, and Search Term Reports—has triggered a wide range of responses from marketers. From cautious ...