The Mercedes-Benz A-Class has come to the end of the road. The German automaker is about to hit the brakes on the compact car that has been on the market since 1997. A brand executive announced that ...
The case describes a crisis management situation faced by Mercedes-Benz, a division of Daimler-Benz AG. In 1997 Mercedes had introduced a revolutionary new car, the A-class, Mercedes's first entry ...
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