Together, the platforms offer a set of tools that help game publishers reach new audiences, according to Mistplay. For brands ...

Mistplay, a leading play-and-earn rewards and loyalty program for mobile gamers, has entered into a definitive agreement to acquire the Connected Rewards™ platform and related assets from Mobivity ...

Since its conception in 2016, Mistplay has grown to be the leading rewards programme for mobile gamers, pioneering the rewarded play industry for publishers worldwide. Today, (May 21st, 2025), it’s ...

Since its foundation in 2016, Mistplay has powered the leading rewards-based user acquisition platform for mobile gamers, delivering high-LTV players at scale through its proven rewarded play model.

2025 Mobile Gaming Across Markets Report, surveys 6,000+ gamers, and shows that localized UA, engagement and monetization strategies must be market specific to succeed. Based on a Mistplay survey of ...

While some studios are cashing in their chips on hypercasual and casual games, a few future-focused brands are doubling down and winning big by placing their bets on rewarded play. Indeed, though once ...

US private equity firm GrowthCurve Capital has acquired a majority interest in Mistplay, a Montreal-based play-to-earn and game discovery platform for mobile gamers. No financial terms were disclosed.

GrowthCurve Capital agreed to make a majority investment in Mistplay, a play-to-earn and game discovery platform for mobile games. Andrew Prozes, former CEO of LexisNexis and a member of GrowthCurve’s ...

Mistplay has delved into gamer spending with a report that unlocks data on why mobile gamers spend money on in-app purchases (IAP) in games. And a key finding is that 32% of spenders – and 41% of high ...

Mistplay has agreed to acquire Mobivity 's Connected Rewards platform-related assets to expand its play-and-earn capabilities for mobile gamers.

MONTREAL, May 21, 2025 /PRNewswire/ - Since its foundation in 2016, Mistplay has powered the leading rewards-based user acquisition platform for mobile gamers, delivering high-LTV players at scale ...

The MarketWatch News Department was not involved in the creation of this content. 2025 Mobile Gaming Across Markets Report, surveys 6,000+ gamers, and shows that localized UA, engagement and ...