“Now Serving Mobile” is a column focused on the audience-buying opportunity in mobile advertising. AdExchanger.com asked Michael Nevins, Senior Partner at Breakpoint Digital, a digital consultancy, to ...

To succeed in advertising, you have to go where your customers are. In the United States, where 97% of the population owns a mobile device, mobile advertising allows advertisers to reach their ...

Industry leaders say India’s smartphone rules won’t collapse mobile ads but could subtly shift ad power between platforms, ...

In today's fast-paced digital world, businesses need effective ways to connect with their target audience. Geo-targeted mobile advertising is one of the most potent strategies available. It allows ...

Mobile game ads have a bit of a reputation problem. Just look at the 165,000-member Reddit community, r/shittymobilegameads, or the growing number of YouTube influencers gaining followers by roasting ...

There are clear signs of prosperity whenever a system, a platform or a piece of technology has reached its maturity level. Mobile advertising is officially the fastest growing domain at the moment — ...

T-Mobile Advertising Solutions is buying the digital-out-of-home advertising marketplace and platform When you purchase through links on our site, we may earn an affiliate commission. Here’s how it ...

Ads are a bigger part of mobile game revenues these days, and Unity is unveiling its playbook for mobile game advertisers to increase revenues in the holidays through ads. Unity said it surveyed 4,094 ...

One company that sees the value of mobile ads is Universal Pictures. Universal has created an interactive mobile campaign for its upcoming “Savages” – an Oliver Stone thriller that opens a week from ...

European mobile operators are reportedly plotting to block advertising on their networks in a move that would give it firmer footing in the tussle for mobile revenues with technology companies such as ...