As organizations enter 2010, it is no longer sufficient to simply provide mobile devices to employees and expect concrete business value to somehow magically appear. With the emergence of new mobile ...

The Defense Department on June 15 released its new mobile strategy, an official precept for the military’s next steps in Pentagon-sanctioned use of handheld devices. The strategy is designed to be the ...

Successful mobile strategy involves many moving parts, but none are more important than an enterprise's ability to understand and integrate new technologies. Staying current with the pace of mobile ...

Smartphones are ubiquitous these days. People have near-constant access to their phones, using their mobile devices to shop, research purchases, compare prices and more. Small businesses need a mobile ...

This was certainly unexpected: When Alex Betancur, general manager of Publisher’s Clearing House (PCH) Online Network, looked at the sweepstakes giant’s Web site logs in late 2008, he was surprised by ...

Mike McHugh is president of DMI’s Government Digital Solutions Group. To better serve constituents, agency leaders have been doing some serious thinking about which tools and approaches will create a ...

As a firm believer in the potential of the mobile channel, particularly in terms of mobile commerce and marketing and advertising applications, I am an optimist by nature. As the head of a mobile ...

I start the work day with coffee, granola, a few emails, industry articles and a high level review of iGoogle. Like most iGoogle pages, I have an assortment of gadgets including my local weather ...

The following excerpt is from Robert W. Bly’s book The Marketing Plan Handbook. Buy it now from Amazon | Barnes & Noble | iTunes Robert W. Bly explains how you can develop big-picture marketing plans ...