"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." The O.G. bond builder, Olaplex burst onto the hair scene in 2014 featuring a groundbreaking proprietary ...

Everyone wants to believe that the trending miracle product is going to change their lives. If clearer skin or better sleep could be just one click away, who wouldn’t at least give it a shot? For ...

Olaplex: it’s the hair brand beloved by celebrities such as Kim Kardashian, Drew Barrymore, and Kylie Jenner. The brand’s No.3 Hair Perfector pre-shampoo mask is often on retailer’s bestseller lists, ...

Whether or not you’ve tried Olaplex before, you’ve likely heard the name echoing around your local hair salon. The cult brand launched in 2014 as an in-salon treatment process, preventing the damage ...