Creating marketing operational objectives is the key step in the preparation of a small business marketing plan. Operational objectives are the breakdown of daily, weekly or monthly project goals into ...

Once strategic objectives are set by a company’s executive team and its board of directors, managers must move to enable the business’s operations to achieve these goals. All businesses face risks in ...

Challenging times present an opportunity for organizations to perform detailed assessments of their operations. While recent stock market turmoil has many organizations worried about both short and ...