Paramount is introducing guaranteed, live programming ad placements during premium live sports events, starting January 24, ...

UFC fighters have many moves, but none of them will keep marketers from buying programmatic inventory in their coming events ...

Paramount Skydance on Wednesday said that it would offer live, in-game programmatic buying for select commercial units in ...

Advertisers looking to get in on the action during Paramount’s UFC debut later this week will have a new option for ...

NEW YORK, Oct. 22, 2025 (GLOBE NEWSWIRE) -- Taboola (NASDAQ: TBLA) and Paramount Advertising today announced a strategic partnership to launch “Performance Multiplier” — a Paramount-branded solution ...

Paramount ad sales chief John Halley is exiting the company after 17 years, a person with knowledge of the situation confirmed to The Hollywood Reporter. The writing has been on the wall since October ...

From live sports to Yellowstone spinoffs to reality shows like Survivor and Big Brother, Paramount Plus has almost anything a ...

The brief footage appeared in a Paramount ad narrated by Helen Mirren during the Golden Globes.

Taboola and Paramount Advertising have announced a strategic partnership to launch Performance Multiplier — a Paramount-branded solution that underscores TV’s power to augment a brand’s digital ...