Right now, having been repeatedly rope-a-doped by Sarandos and Peters, Ellison and crew are swinging wildly with a $108 ...

UFC fighters have many moves, but none of them will keep marketers from buying programmatic inventory in their coming events ...

Paramount is introducing guaranteed, live programming ad placements during premium live sports events, starting January 24, ...

You can watch UFC events live on Paramount+, with both the prelims and main card available to stream in one place. The best ...

You can watch Zuffa Boxing events live on Paramount+, with both the prelims and main card available to stream in one place. The best part: Zuffa Boxing events do not require a pay-per-view purchase — ...

NEW YORK —Paramount has announced a major upgrade to its streaming advertising offering by introducing live, in-game ...

From live sports to Yellowstone spinoffs to reality shows like Survivor and Big Brother, Paramount Plus has almost anything a ...