One of David Baldacci’s books, “The Whole Truth,” features an intelligence operative named A. Shaw who essentially saves the world from World War III. No big deal. Many of today’s writers of fictional ...

Business leaders take heed: If you’re in business, you’re always in the business of managing your professional brand. Brand is the perception that others have of you (your company, services, or ...

Pilot of Perception: For experts in public relations (PR) and perception management, the phrase "pilot of perception" is a significant term. Although a Master of Arts in Strategic Communication would ...

This is an excerpt of the original article. It was written for the May-June 2021 edition of Supply Chain Management Review. The full article is available to current subscribers. Indulge me for a ...