Demand Gen offers more creative and audience control than PMax. Learn when to use it and how to combine both for ecommerce growth.

A new Google Ads bug is preventing some advertisers from editing PMax asset groups, forcing teams to rely on Ads Editor as a ...

Take charge of your advertising with Performance Max. Learn to segment products and enhance your campaign performance ...

Performance Max is a versatile campaign, but understanding the nuances and adapting it to the account you’re working on can be the difference between investing budget and burning it. One significant ...

Google is testing the ability for advertisers to split-test shopping ads, specifically for creative assets in Performance Max ...

Since its launch in 2021, Performance Max (PMax) has transformed how ecommerce businesses approach Google Ads. Google’s machine learning and AI, when applied across its entire advertising ecosystem, ...

Google said Thursday that it plans to integrate Gemini generative artificial intelligence (GAI) models into Performance Max, an advertising platform that allows advertisers to access all the company's ...

Google Ads Performance Max campaigns are often called a “black box” due to their: This inherent opaqueness can make auditing these campaigns challenging, leaving many businesses feeling like they’re ...

In early March, it was leaked that Google Ads will be rolling out channel reporting for Performance Max campaigns. Well, now it is official, Google said they are introducing "‭new‬‭ channel-level‬‭ ...

We’re not quite there yet – but Performance Max, Google’s AI-based ad product, is getting closer. On Thursday, Google announced a suite of updates to PMax that expand its generative AI creative ...