Demand Gen offers more creative and audience control than PMax. Learn when to use it and how to combine both for ecommerce growth.

A new Google Ads bug is preventing some advertisers from editing PMax asset groups, forcing teams to rely on Ads Editor as a ...

Take charge of your advertising with Performance Max. Learn to segment products and enhance your campaign performance ...

Google’s Campaign Mix Experiments beta lets advertisers test multiple campaign types and budgets together to find what works ...

Performance Max (PMax) campaigns offer a machine-learning-driven approach to maximizing your ad performance across Google’s inventory. However, with its “black box” nature, optimizing PMax can feel ...

Google is testing the ability for advertisers to split-test shopping ads, specifically for creative assets in Performance Max ...

Google Ads has a new experiment feature for Performance Max campaigns that lets you A/B-test assets. This allows you to ...

Google has introduced new features to boost performance and streamline ad management, including campaign-level negative keyword lists for Performance Max campaigns, expanded search theme limits from ...

A balanced approach using Standard Shopping delivers cleaner traffic and steadier ROAS while letting Performance Max operate where it performs best. Google is “strongly recommending” Performance Max ...

Google Ads has launched new creative capabilities to improve campaign performance, including asset testing for performance max (PMax) campaigns and AI-powered image creation. Retailers can now test ...

Microsoft Advertising has expanded the number of search themes it allows to 50 search themes for Performance Max campaigns.