When Performance Max first came onto the scene, it was a bit of a “Wild West” in testing and sentiment. Some were thrilled about the opportunity to access greater visual inventory without carving out ...
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How to Use Google’s Performance Max Campaigns to Lower CPC and Boost Conversions in 2025
In the rapidly evolving world of digital marketing, Google’s Performance Max (PMax) campaigns are becoming a go-to strategy for businesses seeking smarter conversion-driven advertising. In 2025, PMax ...
Google announced the beta launch of Search themes for Google Ads Performance Max campaigns. Search themes are an optional signal you can use to inform Google AI about your business to expand relevant ...
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