What’s the most persuasive way to convey a message? Many writers say, “Tell a story!” Nothing hooks like narrative. I’ve said so myself. But research shows stories have a rival for hooking power: ...

Navigating life's complexities often requires the art of persuasion, whether you're trying to get your friends to pick your favorite restaurant or convincing your boss to try out your new idea. While ...

In a world of increasing competition, the power of persuasion might be one of the best skills you can develop—a superpower. Whether you are persuading your boss to do things your way, persuading your ...

Humans are not rational decision-makers, but emotional creatures. Here are 5 steps to find facts amid hybrid influence.

Two separate studies published today in the journals Science and Nature arrived at the same conclusion: AI chatbots can be very persuasive at molding a person’s political opinion, with researchers ...

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. The offline world has been using persuasion techniques for many years, especially in ...

Lynne Franklin’s experience as a social worker taught her everything she needed in order to survive in the business world. That started her on a path of answering the question: “How do you get others ...