Private label FMCG is growing again and taking territory from big brands. But this wasn’t always the case. So, how is the category winning the battle for consumer attention? Independent brands were ...

Private labels have gained mainstream popularity as price conscious Americans notice the much improved store brands. It is today a $220 billion industry. Costco which built its private label, Kirkland ...

Singapore’s FairPrice Group has more than 3,500 private label brands and now owns the market leader product in 28 of the 70 categories.

For supermarket groups, private label has become a strategic asset rather than a price weapon. Control over formulation, sourcing, pricing and shelf placement allows retailers to protect margins while ...