With the start of the new year, The Kroger Co. has expanded its Simple Truth Protein product line, adding 24 new items to ...

The products span across snacking, value, and health and wellness categories under the Essential Everyday, Woodstock and ...

Sam's Club said all its Member's Mark food and beverage items are now free from more than 40 artificial ingredients, ...

Walmart's private label, Great Value, offers affordable, off-brand alternatives in the grocery aisle and beyond, but someone ...

Your weekly grocery trip might soon be done entirely on Amazon.com. Amazon is launching a new private label brand, Amazon Grocery, that will bring together products from its Amazon Fresh and Happy ...

Private label products are gaining consumer trust, with 59% of U.S. shoppers saying they trust store brands — especially when endorsed by retailers they already depend on, according to a 2025 ...

Unified brand brings together Amazon (AMZN) Fresh and Happy Belly customer favorites and new offerings "With Amazon Grocery, we're simplifying how customers discover and shop our extensive private ...

Despar Italia has reported private-label sales of €1.1 billion for 2025, representing a 4.6% year-on-year increase.

Amazon is launching a new private label brand, Amazon Grocery, that will bring together products from its Amazon Fresh and Happy Belly brands. Amazon Grocery will include over 1,000 groceries that ...