Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball, ...

Add Yahoo as a preferred source to see more of our stories on Google. Varsity Spirit is making history with a professional cheer league, offering paid opportunities and national spotlight for elite ...

The Pro Cheer League launches its first-ever event January 16 as Cheer Athletics leaders guide Dallas Drive into a new ...

Add Yahoo as a preferred source to see more of our stories on Google. It is hard to believe, but until now, professional cheerleading wasn't a real path for even the most elite athletes. For decades, ...

The Pro Cheer League debuts in Indianapolis, aiming to pave the way for paying cheerleaders and potentially becoming an Olympic Sport.

DALLAS — Varsity Spirit announced Wednesday it will be launching the world's first professional cheer league. The Pro Cheer League, starting in 2026, will have four teams and give athletes ages 18 and ...

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Private equity-backed cheerleading giant Varsity Brands wants to turn the page after a litany of legal headaches—including antitrust battles that have resulted in at least $126 million worth of ...

Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball, ...