Learn how product differentiation can give businesses a competitive edge in today's market by emphasizing unique qualities ...

In today’s rapidly evolving life sciences industry, biomanufacturing is at a critical crossroads. Companies are no longer just focused on producing high-quality biologics; they must also ensure ...

Product teams need a coordinated effort to translate their strategy, agree on tactics and gather feedback on a regular basis to make sure wider business goals are on track. When the C-suite outlines ...

Learn how to create a plan that outlines the vision, goals, and actionable steps to guide the development and launch of a product. A product strategy is the road map for a product. It encompasses the ...

Biotech companies are faced with increasing demands for recombinant proteins, especially antibodies. Every point along the way, from production of the protein to the purification of the final product, ...

GM remains committed to an all-electric future, but The General is still working on its hybrid and PHEV strategy, says ...

Pricing can be challenging for entrepreneurs. As a marketing and business consultant, I've seen that a pricing strategy that’s too low can diminish profit margins, but pricing that’s too high can ...