Programmatic audio had a growth spurt in 2023, but it still comes up short compared to other digital media. That disparity is especially stark in podcasting. Programmatic comprises 11% of podcast ...
Gayle Troberman, iHeartMedia’s CMO, talks up iHeart’s programmatic advertising ambitions and the power of audio to engage – in some cases even more deeply than video. Also in this episode: Lessons ...
According to MiQ, the interest for audio-based campaigns is significantly higher in Asia Pacific compared to North America. Weekly podcast listenership has increased 17% since 2021 because of the ...
NEW YORK, Jan. 20, 2026 (GLOBE NEWSWIRE) -- Proximic by Comscore today released its 2026 State of Programmatic Report, based on over 200 media buyer respondents, with 58% expecting their programmatic ...
Most audio ad spots are still sold direct, but that will change in the coming year as more companies such as Basis Technologies, The Trade Desk, SoundCloud and others expand their programmatic ...
Coupled with Tremor’s direct supply arrangements, the new solution enables brands to connect with tuned-in consumers as a complement to video and CTV campaigns NEW YORK, Sept. 21, 2021 (GLOBE NEWSWIRE ...
Right now, all across America, people are experiencing a profound and powerful collective moment — whether you are safely emerging from isolation or continuing to socially distance — and we’re still ...
Programmatic video platform Tremor Video, has unveiled a new programmatic audio solution for advertisers designed to expand seamlessly their digital strategies beyond – or in concert with – video and ...
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