This morning, Google emailed publishers using AdSense about new programmatic support next year. Starting in Q1 2024, Google is launching support for programmatic bidding on inventory eligible for ...

Google AdMob will support programmatic bidding on inventory eligible for limited ads in early 2024. This new serving mode enables contextual programmatic demand for publishers serving limited ads and ...

With more ad sales being done programmatically, FreeWheel, Comcast’s ad-tech company has introduced a new product designed to enable media companies manage inventory across sales channels. FreeWheel’s ...

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Programmatic Standoff Agencies sing the praises of open marketplace bidding. But clients aren’t listening. Neither ...

The fusion of OTT (over-the-top) video streaming and programmatic advertising is revolutionising how iGaming operators engage with their audiences in the UK. Real-Time Bidding (RTB) is at the core of ...

NEW YORK--(BUSINESS WIRE)--Bid shading, a pervasive optimization practice used in programmatic advertising, is likely leading to $6.6 billion in wasted advertising spend each year. In addition, this ...

Everyone is talking about the promise of header bidding, but what does it really mean to the future of publishing and mobile monetization? Header bidding is leveling the playing field by allowing ...

AdExchanger's Sarah Sluis takes a look at Gawker's experiences with programmatic and header bidding and reports that when Gawker Media first started selling ads programmatically in late 2014, it only ...