Los Angeles, California--(Newsfile Corp. - January 23, 2025) - Revenue Arc, a growth marketing and programmatic ad-buying platform, is formally announcing the release of ARC Foresight-an innovative ...

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

Understanding the effectiveness and usefulness of programmatic ad space buying is one sure of way of improving sales and building your customer base within a very short period This type of ad space ...

Although overall programmatic advertising deals continue to build -- up 15% year-over-year -- programmatic buying and selling of streaming advertising inventory still has a way to go, according to a ...

Governments, businesses, activists and everyone in between will soon be descending upon Glasgow for COP26 to ask how we stop the planet sweating harder than a post-concert crowd at the Scottish Event ...

JCDecaux Sweden, part of the global JCDecaux network, has announced the launch of its programmatic digital out-of-home (prDOOH) offering, solidifying Stockholm’s position as a premier programmatic ...

It’s hard to find a topic that all marketers agree on, but if there is one, it’s likely that programmatic ad buying continues to be a dominant channel for advertisers looking to scale. In fact, it ...

The TV series “Mad Men” gave the general public a view into how the advertising industry operated for decades. For ads to reach consumers, brands would hire an agency, which would then plan and ...

iHeartMedia is the latest major radio and podcast player to introduce a new programmatic audio integration with Amazon that gives advertisers using Amazon DSP direct access to the broadcaster’s ...

The early years of programmatic media buying targeting healthcare providers were characterized by widespread frustration. While marketers had little difficulty reaching HCPs in their “blue-jean ...

The problem of adjusting a live ad buy in linear has jumped over one more hurdle. Earlier this year, DirectTV Advertising announced that their satellite TV content can now be bought programmatically ...