The next chapter of programmatic is being shaped by media agencies pulling decision-making out of black boxes, back in house ...

The Trade Desk recently expanded its Ventura connected TV platform with the launch of the Ventura Ecosystem, an industry collaboration that links global TV operating systems and streaming platforms ...

Today, The Trade Desk’s Ventura, the platform built for a fairer and more transparent streaming ecosystem, takes the next step in its vision to optimize ...

TTD rolls out Ventura Ecosystem to boost CTV transparency and CPMs as Q3 revenue climbs 18% to $739M on strong connected TV momentum.

MiQ, a global programmatic media firm, has launched MiQ Sigma, a platform that it says unites over 300 data feeds, spanning 700 trillion consumer signals. Using AI across the platform, MiQ Sigma ...

Television advertising has undergone a remarkable transformation in recent years, with connected TV (CTV) emerging as a powerful channel for marketers seeking the impact of traditional television with ...

The way dollars move through programmatic pipes is changing. On today’s podcast, we go inside our reporting that Omnicom moved a significant chunk of its spend from the Trade Desk DSP to Amazon DSP ...

AdCP’s creation is a testament to the fundamental changes AI is driving across all sectors of the advertising industry. While many investments in AI have been in data analysis and campaign ...