Most PPC pros recognize the importance of landing pages in their post-click paid search strategy. But the question still arises about how targeted these pages need to be. When is the time and effort ...

Your ad just got clicked. The visitor’s ready to explore. But instead of taking action, they bounce off the page, and your budget burns. Why? Because the page they landed on was the homepage, and it ...

Opinions expressed by Entrepreneur contributors are their own. Almost every modern business now has a website. But for most businesses, a website is just a static tool, meant to provide general ...

Breakthroughs, discoveries, and DIY tips sent six days a week. Terms of Service and Privacy Policy. What do people see when they search for you online? To control ...

Imagine launching a website where nearly every visitor becomes a customer, sounds like a dream, right? Yet, this is the reality that businesses can achieve with the right tools and strategy. In a ...

The following excerpt is from Perry Marshall’s book Ultimate Guide to Local Business Marketing. Buy it now from Amazon | Barnes & Noble | iTunes Perry Marshall and lead generation expert Talor Zamir ...

Your landing page is basically like your Tinder profile. You’ve only got a few seconds to keep someone from swiping left and close the deal as quickly as possible. And if you want to play the long ...

Is your business website struggling with low conversion rates on its landing pages? You’re not alone. Many businesses face the same challenge, but the good news is there’s a solution. By treating your ...

Following a series of structural rules can help bump your landing page into the top 25% of those reaching conversion rates of 5.31% or higher. Landing pages can help you appeal to your audience, so ...