Puma's long slide: The rise and fall of a German sports icon

Jan 28 (Reuters) - Germany's Puma and fierce rival Adidas have their roots in the very same house where brothers Rudolf and Adolf Dassler launched their shoe business a century ago, before a major fall-out between the siblings split the company in two.
EconoTimes

Puma’s Historic Rivalry With Adidas Enters a New Era as Anta Deal Signals Turnaround Push

Germanys iconic sportswear brands Puma and Adidas share one of the most famous origin stories in global business. Both companies were born in the same house in Herzogenaurach, Bavaria, where brothers Rudolf and
Speedway Digest

McLaren Racing and PUMA unite on performance and style in multi-year partnership

McLaren Racing and global sports company PUMA are today announcing a multi-year global partnership, uniting two high-performance brands built on community, and innovation. This collaboration will bring fans closer to the action to experience the spirit of racing As part of this partnership,
Morningstar

PUMA Relaunches Company Magazine CATch UP to Showcase the Best of the Brand

Sports company PUMA has relaunched its online company magazine CATch UP to provide journalists, investors, retailers, athletes and sports enthusiasts with a window into the world of PUMA and insights into the company’s new strategic priorities, as the ...