This month, sportswear brand Puma signalled a bold strategic shift in its advertising approach with the launch of a global campaign titled Go Wild. The uplifting and playful campaign taps into the ...

If you can't get enough of the frills, lace, bows, and ribbons, then you'll definitely want to get your hands on the latest ...

McLaren Racing has signed a new multi-year partnership with PUMA, launching a racing of teamwear and lifestyle merchandise ...

HERZOGENAURACH, Germany--(BUSINESS WIRE)--Sports company PUMA will turn 75 in 2023 and will celebrate its milestones in sports, culture and innovation with a series of events throughout the year which ...

PUMA announces early renewal of its long-term partnership with leading fitness sport HYROX – The World Series of Fitness Racing HERZOGENAURACH, Germany, October 01, 2025--(BUSINESS WIRE)--Global ...

Known primarily for sportswear, Puma has now officially entered the smartwatch market with its first Wear OS device — the Puma Sport Connected. Puma has teamed up with Fossil to make this ...

HERZOGENAURACH, Germany--(BUSINESS WIRE)--Sports company PUMA and several of its world-class ambassadors shared some of their most memorable moments of sports history of the past 75 years to celebrate ...

The appointment of Nadia Kokni follows the struggling sportswear icon uniting several key marketing and product functions under a chief brand officer.

LONDON (Reuters) - German sportswear brand Puma has reduced the amount of merchandise it ships to the United States from China to adapt its supply chain to tariffs, and could increase prices in the ...

German sports brand Puma saw its share price rise over 14% on Thursday morning after a report that China’s Anta Sports is exploring a takeover. Hours before the opening bell in Frankfurt, Bloomberg ...

By Kane Wu and Amy-Jo Crowley HONG KONG/LONDON, Jan 8 (Reuters) - China's Anta Sports Products has offered to buy 29% of struggling German sportswear firm Puma from France's Pinault family, three ...