As anyone with platinum blonde hair doubtless knows, purple shampoos and conditioners are the secret to maintaining your icy shade. While the trick may seem super specific, take a step back, and it’s ...

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From optical brightening to charcoal cleaning, we look at how whitening toothpastes claim to work, and get the experts to weigh in Toothpaste aisles are packed full of weird and wonderful products ...

COLGATE has launched its first-ever Colgate Optic White Purple Serum, a whitening booster that redefines what it means to shine with confidence. Designed to instantly correct yellow tones using rich ...

THE quest for pearly white teeth is endeavored by many. And as dental appointments are harder to come by than ever before, many of us are turning to our pharmacies to provide some quick teeth fixes.

Oral hygiene and health care. Smiling women use dental floss white healthy teeth. In the age of TikTok tutorials and Instagram hacks, dental “advice” spreads fast—but not all of it is worth following.

Amidst the beauty trends dominating the modern era, the importance of a radiant smile often gets overlooked. Whitening teeth is often a long and expensive process that takes days, weeks or even months ...

SINGAPORE - Media OutReach Newswire - 14 March 2024 - Colgate launches its first purple toothpaste, the Colgate Optic White Purple that instantly colour-corrects yellow tones* with the very first ...