Rajeev Goel is CEO of PubMatic. AdExchanger.com: What will demand‐side optimization provide for the advertiser/agency? Can you quantify performance improvements an advertiser might see in comparison ...

When stepping into the advertising world real-time bidding may appear more complex than it actually is. We are here to tell you that real-time bidding isn’t hard to get involved in because bots are ...

Online marketing is a hugely lucrative business and that’s hardly surprising. Advertisements are everywhere, and ad revenue is how a lot of websites or apps, especially those that are free to use, ...

Real-time bidding (RTB) will be a significant factor in fulfilling the promise of online digital advertising, which has been on the cusp of dramatic changes for many years. RTB, as defined by Parks ...

First, RTB in mobile is at a tipping point today. Second, there are significant technological differences between RTB as commonly known and applied in online digital advertising, and RTB in mobile ...

The problem: Traditional online display advertising is inefficient. For advertisers, the CPM model of buying impressions in bulk is lacking because you are purchasing impressions for the same price ...

How many times do you think your privacy gets violated every day you spend surfing the web? Maybe once? Twice? A few dozen times? It turns out that daily number is in the hundreds, according to a new ...